With every business realising the worth of digital presence to outperform their competitors, eCommerce sites have come forth as an indispensable part of their marketing strategy. Well embellished online stores are in fact helping businesses to grab more customers than that of their physical storefronts and earn affluently. However, to remain on the top of the search rankings, it is imperative for every online business to keep their shopping sites updated by grasping the latest trends surrounding the eCommerce area. By deploying Magento, one of the most advanced and unrivalled eCart solutions trending now, one can easily embrace the following trends ushering in eCommerce at recent times.
Mobile devices including smartphones and tablets have preoccupied today’s generation with advanced elements like location-tracking, bigger screens, enhanced searches, etc. Subsequently, people are seeking options for buying things through their mobile phones with just a tap of their fingers. Thus, realising the dominance of mobile devices in internet browsing over desktops, most eCommerce sites are making mobile responsive websites and apps that are equally functional as their desktop versions.
Chatbots, primarily available in social networking platforms like Facebook, WhatsApp, has now become prevalent in eCommerce sites too. It is an automated messenger system facilitating the interaction between the two ends, customers and the brand. With these chatbots, eCommerce companies are instantly helping their visitors or customers in many ways, from booking an order or answering product related queries, to customer support services.
Digitalisation of payments
While many new entries of payment gateway services are witnessed in the area of digital payments, swift and cashless mobile payment will be simplifying the shopping experiences further. With merchant services from authorised providers like PayPal, Amazon Pay, Braintree, Authorize.Net, eCommerce retailers are integrating online payments system in their sites and empowering the shoppers to pay and check out in just a minute. Thus, relieving the buyers from the hassles of paying in cash money, digital payments will get a major boost by almost every eCommerce store now.
Personalisation of shopping experiences
While mass personalisation was prioritised in eCommerce earlier, now it’s the time to offer fully personalised experience to the customers. There’s no more hovering over the concept of “one-size-fits-all’, but there is need for implementing serious tools for targeting customers individually. Relevant product recommendations based on earlier purchases, offers on carts, exclusive discounts on birthdays, discrete delivery charges based on locations, are some instances of the modern-day approach of personalisation in eCommerce.
Voice search gaining prominence gradually
The prime concern behind fostering voice search in eCommerce is eliminating all the confusion from the shoppers’ minds and providing them with the easiest way to buy things. While there’s a long way to go for the eCommerce sites to integrate voice search feature, but once implemented it will evidently lead to enhanced customer interaction, more traffic and assured conversions.
Needless to say, online counterparts of the retail businesses are working as great catalysts by spurring up their sales overnight with the targeting of more segments among the audiences. These discussed trends are predominantly shaping up the future of eCommerce which calls for retailers to adopt them in their prevailing business strategies to stay ahead in the race.